START-UP
PLAYBOOK

WELCOME BACKSTAGE
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The Start-up Playbook is packed with valuable information and tools to help you navigate the foundational questions that must be addressed before you buy or build your new childcare center. This section will take you through every step of the process, including purchase, company setup, financial templates and benchmarks, and even brand development. With our expert guidance, you'll have everything you need to launch your new childcare business and set yourself up for success.

TABLE OF CONTENTS:

YOUR NEW START-UP

Purchasing An Existing Childcare Center:

Why Purchase An Existing Childcare Center Versus Starting Your Own?

Existing School Purchase Launch Plan: A complete plan with all the steps required to purchase an existing childcare center and launch with success.

Due Diligence Tracking Sheet: Looking to purchase an existing childcare center? This worksheet helps you focus on specific areas of the business to evaluate before saying yes!

Phone Script To Purchase An Existing School: Phone script you can use to call existing childcare centers to ask if they want to sell.

STARTING A NEW CHILDCARE CENTER:

Considerations Before Starting Your New Child Care Center: What to consider before purchasing a new or existing childcare center.

Risks in Childcare Enterprises: There are many risks in childcare, this document outlines some of the top risk areas to consider.

Design and Equipment Master List: Compilation of many design and space considerations for your new start up along with equipment options.

Equipment Standards and Construction Decisions For a New Child Care Start Up: Equipment and decision best practices for your new start-up.

Things Not To Overlook When Starting Or Expanding In Child Care

BUSINESS PLAN

Company Operating Agreement: Sample operating agreement for your new company.

Building a Foundation of Profits: Foundational concepts on how to run a profitable childcare program.

Business Plan Template: Starting a new childcare center? This business plan template will help guide you through defining your business plans.

Sample Financial Package and Feasibility Study: How to determine if the location you are choosing will be financially sustainable and present to your bank.

Property Leases and what you need to know: How leases work.

Tuition Template and Tuition Change Letter: Example to use for displaying your tuition rates to the families plus a sample letter to use when it’s time to increase your rates.

Insurance Considerations: The ins and outs of insurance requirements for the childcare industry.

THE TEAM

Organizational Chart Options: Different examples of how to structure your company (secular and faith-based).

Roles and Responsibilities: Job duty assignment for capacities of over and under 100 children.

Key Functions - Duties and Responsibilities: The major components of a childcare center require intentional allocation of job duties. Utilize this chart to help divide and conquer.

Day in the Life: Gain an understanding of the “Day in the Life” of most positions within your childcare center.

START UP RESOURCES

Daycare Start Up Academy: The Accelerated Daycare Ownership Workshop is a five-week course that teaches existing and future entrepreneurs the essentials of starting and owning a childcare business. Includes recordings of the live workshop.

Why invest in the childcare industry?

Project Management Dashboards: Project management workbook which includes a timeline of all tasks that need to be completed when starting your child care center.

P.R.O.F.I.T.S. Child Care Success Formula Book: Book written by childcare expert, Caroline Jens, on how to maximize profits in your childcare company.

Childcare Startup Ebook: Ebook designed to share the different steps and milestones of starting a new child care center.

Child Care Business Training Workbook: In this workbook you’ll learn how to strengthen your school by giving you clarity to your school’s financial picture. Plus discuss growth opportunities, ways to improve revenue, building a raving fan culture and recruiting quality staff.

Picking the Right Community: Series of questions to ask the community as a whole before choosing a location.

BRAND IDENTITY

Branding Startup Guide: Questionnaire to help develop your company brand, logo, philosophy.

Brand identity workbook: All the questions, thought processings, and considerations when building your new brand.

Brand integration: Sample brand development and integration example to help align your brand to your facility, programming, and culture.

Exterior Signage Plan: Template to use to plan the exterior signage.

Internal Signage Plan: Template to use to plan interior signage and tour stops.

How to Integrate Your Company Core Values: This document explains all the different ways you can work your core values into processes, standards, visual design, and more.

EXIT STRATEGY

Human Resources